The next billion. We’ve heard a lot about them. Particularly regarding Microsoft’s and Google’s attempts to reach developing markets with low-cost smartphones. It was a race to the bottom as Google’s Android One strategy and Microsoft’s low-end Lumias vied for mobile market share. Microsoft’s faithful fans watched Redmond claim and desperately grasp the 3% share they held by way of this low-end approach. A strategy that necessitated a nearly two-year absence from the high-end space.