Optimizing predictive analytics using Cortana Intelligence Suite on Azure

With an immense amount of data to manage across business groups, Microsoft IT continually works to develop logical methods to store and retrieve business intelligence data. We developed a solution with Cortana Intelligence Suite on Azure that optimizes predictive analytics for our marketing teams. The tools are customizable and scalable, and they allow us to look at big data with accurate predictive models in an automated workflow, for quicker and deeper insights into our business.