Microsoft's Nadella weighs in on Pokémon Go, HoloLens, and the bright future for AR

Pokémon Go may be just the tip of the iceberg when it comes to AR and Microsoft is already there for industrial adoption.

Call it what you will but Pokémon Go is turning into a cultural phenomenon that is leaving Microsoft out of the party. That situation is not lost on CNBC’s “Squawk on the Street” who sat down with Microsoft CEO Satya Nadella and General Electric CEO Jeffrey Immelt to talk about augmented reality (AR) and what it means for business.

The conversation starts off with the observation that Pokémon Go is like HoloLens, but a lot cheaper and more prevalent. That raises the question of what does HoloLens offer that is more than what we already have. Nadella, being the consummate optimist remarks “This Pokémon interest will hopefully will translate into a lot of interest in HoloLens”.