Japan's usage of Windows 10 Mobile varies drastically from rest of the planet

In the land of the rising sun, Lumias are not so strong, but that’s a good thing.

Many companies have a hard time cracking the Japanese market for technology due to homegrown preferences that often differ from global trends. Microsoft is again trying to get a foothold in that land with Windows 10 Mobile, and they are having some success with more phone models than ever before.

The July numbers from AdDuplex break down the market in Japan by looking at install data from late June. Overall, the numbers are still minuscule compared to the whole smartphone market in Japan, but what is available is fascinating when compared to the planet. Indeed, Japan has many Windows phone models not found in other parts of the world resulting in a regionally skewed market that is unique.