With the holidays just around the corner, marketers everywhere are looking for ways they can stretch every dollar to ensure the best possible return on investment as the peak shopping season heats up.
Although you’re most likely aware of pay-per-click (PPC) advertising as one option for increasing your exposure to online audiences, you may not know that there are several other options that Bing offers to help get your info in front of eyeballs who are searching for the products and services you provide.
For the sake of brevity and simplicity, let’s take a look at those you’ll find sharing web real estate with Bing Ads on the Bing Solutions page.
Bing Webmaster Tools
With Bing Webmaster Tools, you can…
Submit your site to Bing for inclusion in our organic search results
Generate reports that tell you where traffic is coming to your site from
Get recommendations on areas to improve on your site
Learn more about what people are searching for to help inform future updates
What’s more, there’s currently a promotion running through the end of next month for new users that includes an offer for $100 in USD credits for new Bing Ads advertisers*. Visit the Bing Webmaster Tools page for more information.
Bing Places for Business
You may already be showing up as a business listing on Bing, but with Bing Places for Business, you can claim that listing and add eye-catching information like photos, hours of operation, services offered and methods to contact you.
Bing Places for Business is a must for reaching mobile customers who are looking for what your business offers while on-the-go.
For more on both of these options, stop by the Bing Solutions page, where you’ll also find resources related to apps & websites.
* Offer Details: Offer expires 9/30/2015 (midnight Pacific Time), and is available only to qualified advertisers who meet the following eligibility criteria: Open to new and verified Bing Webmaster Tools account holders who own their own Website and open a new Bing Ads account; a “new” account is one that has been open fewer than 30 days prior to the date of coupon redemption. Your account will be evaluated daily to verify you meet the eligibility criteria. When criteria is met, a Bing Ads coupon will be sent to each qualified advertiser by email in approximately 3 business days from date of verification. See full offer details here.