HP is betting on enterprise, not consumers with the Elite x3

Earlier this morning, HP finally pulled back the curtain a bit on the Elite x3 running Windows 10 Mobile by revealing its price: $699.

We could compare the cost of the Elite x3 to the Samsung Galaxy S7 ($620) or iPhone 6s Plus ($849), but that would miss the point. The HP Elite x3 is not aimed at consumers who want a gee-whiz new phone. It’s a B2B (business to business) device that will be sold alongside HP’s servers, services, PCs, printers, and more. Sure, HP will be more than glad to take your $700 for one of these phones, but they are not trying to compete with Samsung, LG, or others with this device.

Let’s take a closer look at the goal of the Elite x3 and why you need to reset your concept of success.