Game marketplace G2A partners with Microsoft for recommendation and fraud protection systems

G2A wants to use Azure’s artificial intelligence services to enhance its business.

G2A is a digital gaming marketplace for game key codes and other digital products. Recently, it’s been involved in a string of controversies in which prominent developers have accused the company of selling stolen keys. In an effort to rectify this problem to some degree, G2A is partnering with Microsoft to develop modern recommendation and fraud protection systems.