Comic Relief: 10 Minutes to More Exposure

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided…(read more)

http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2014/11/21/see-how-alice-uses-the-opportunities-page-to-increase-exposure.aspx